Promotion and distribution of Croatian and European film: experiences and challenges

Participation from: Barbora Ligasova (Czech Film Centre, Czech Republic), Dalibor Matanić (director, Croatia), Igor Saračević (editor, MAXTV Video Store, HT, Croatia), Sandra Perović (urednica, RTS, Srbija), Anđela Petković (voditeljica marketinga i festivalska koordinatorica, Dexin Film, Srbija), Barbara Jukopila (producentica, U svom filmu, Hrvatska) Moderator: Boško Picula

It is our great pleasure to host a panel discussion on the topic of promotion and distribution of Croatian and European film at the end of the four-day programme block.
To consider this very important issue from all sides, we will be joined by guests from four European countries - the Czech Republic, Serbia, Italy and Croatia.
Strategic consideration of promotion and distribution starts much earlier than people seem to think - it should start already in pre-production of the project, and should develop along with all artistic and production aspects of the film. However, a much more important topic, which this discussion will touch upon, is the question of changes on the market that have affected the approach to promotion and distribution channels, but also the question of changes that will happen in the future.