Strategies for marketing The High Sun in Croatia and abroad: a case study

Lecturer: Ankica Jurić Tilić, producer - Kinorama, Croatia

Each new film has to fight with several tens of thousands new films released every year - ensuring visibility is a near impossible task. This is why there is a need to create awareness of the next film while it’s still a work in progress. With the task of developing and producing projects, which is not at all easy, comes the task of systematic work on the visibility of the film, both on the domestic and on the international market. For a film from a small market, screening at festivals is key for future international distribution and sales, while other rules apply for the domestic market. The High Sun by Dalilbor Matanić is a film with an extraordinary path at festivals, exceptional visibility, and significant international sales. Using this film as an example, we will show to what extent the strategy for marketing has helped this cause, and to what extent expert assistance and luck contributed.